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Month: April 2017

Writing and Publishing Advice

Publishing advice

by Annette Young

There’s a great deal of advice available when it comes to writing and publishing but too much advice can equate to confusion.  I’m often asked the question as to whether writers should just write for their personal pleasure as inspiration strikes or write with a dedicated audience and marketplace in mind. There’s concern that you can’t just have unrestricted creativity if you are also planning ahead and trying to fit into a specific genre.  Let’s cut to the chase and smooth away any confusion.

If you wish to be creative for the sheer pleasure of it, you can write absolutely anything. Creativity means giving your imagination complete freedom and letting the words just pour from you. There’s no concern about word count or writing for a dedicated readership, it’s just about you and the whole creative process.

If however, you have every intention of having your work published and for others to be able to read your stories or book, then it pays to do a little research. Who are your intended readers? What publication would you like to write for? If a book, which genre? How can you make your book stand out?

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Why Book Sales May Fizzle Out

Your Book Sales

It’s an author’s worst nightmare. You’ve spent much time and energy writing your book and now that it is published, you’ve noticed a gradual slump in book sales. Why? There are several possible reasons but one may be that your book is in a niche that is too small. People often think if they aim for a very small and highly targeted niche, this will work in their favour but, if you only have several thousand potential readers, then at some point, your book sales are naturally going to fizzle out. This is not uncommon in self-publishing and with new authors’, after all, why would those new to publishing understand all the rules? It’s impossible, but, market size is an important consideration.

By comparison, you may have published a book in a niche which is expansive and the crux of the matter is that your book just hasn’t been seen. Let’s be realistic, if your book is not visible on the first few search pages of Amazon, you are unlikely to sell many copies. So, market saturation is the problem. It is possible to make some changes which could improve your ranking but, there may well be other considerations too. The title may not grab attention or you just haven’t cracked the essentials of marketing yet.

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Book Marketing and the Power of the Press Release

Book marketing

So you are in the process of publishing a book and now, you have suddenly realised that you need to start marketing it. But how? There are so many options available to authors these days but the cost of publishing a book and making it visible to potential buyers can be quite high if you rush into the process without having a plan.

Writing, publishing and marketing generally can seem a little overwhelming if you are fairly new to the industry but don’t worry, instead of trying to do a little of everything, choose two or three book marketing plans and build your strategy around them.

Press releases can be surprisingly useful when it comes to book marketing but often, new authors fail to use a press release because they do not consider it suitable for the average person. Press releases may appear synonymous with celebrities or for large corporate companies but the average person, yes, the humble author can make use of them too.

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