Authors – Do Your Sales Strategies Shine?


Authors are known to be indulgent about the creative process, after all, that’s why they love the written word and, it’s easy to become totally immersed within the writing process. If you haven’t given much thought as to sales strategies, you may want to add that to your to-do list. These days you have to juggle all aspects of writing and publishing and this includes promoting yourself. Of course, when you first start the creative process and have literally just typed the words…Chapter One…you don’t really care much about all the tedious stuff to come. It’s exciting and you just want to watch those characters develop. However, it’s a good idea to have this in mind before you even start tapping away at the keyboard.

Consider sales strategies that work.


Authors the world over make simple mistakes, they don’t formulate plans of action. Who wants to buy your book and why? What age range are you writing for? Have you checked if this book has a specific niche and if you are considering self-publishing, then, consider relevant keywords for marketing and, for use on self-publishing sites such as Amazon.

You should also:

  • Consider local radio
  • Build up a social media following
  • Take up any guest speaking opportunities
  • Guest blog
  • Write articles that promote you as an expert
  • Radio- become a guest on your local radio station

Sometimes, you have to think outside of the box and what sales strategies might work for you? This is likely to depend upon the nature of the book. What can you do to get your name known – in the right ways of course? Ultimately, writing a book will naturally lead to a desire for book sales and nothing is more heart-breaking than sweating tears over the keyboard only to find no-one is interested. Start early. In fact, start now.