Most authors embark upon their dreams of writing a book without giving much consideration to book promotion. After all, that comes much later, right? Wrong. The best starting point for promoting your book is before you’ve even started writing it and of course, during the planning stage. It may sound as if you are in it for the long haul when it comes to book promotion but, without a doubt, the success of your book depends upon it. In the early stages, it’s all about the planning and if you can think like a marketing pro, your book sales will reward you.
Book promotion and the creative process
I have worked in the publishing industry for a great many years – yes, even before digital books exploded onto the scene, and a great many authors were waiting for this with baited-breath. Through my own mistakes, and, through studying and researching the publishing industry, one very important thing became apparent. The emphasis had to be on the author taking responsibility for book promotion. Why? Because the industry was changing rapidly and as a result, even traditional publishing had its wings clipped when it came to promotional funds.
Publishers stopped investing in unknown writers but promoted those who had already made it, after all, they were a safe bet in an industry that literally was evolving as everyone watched. As a result, many new authors or, those who were considered a risk, suddenly had to find their own way to make their books known and, suddenly, the creative process was not enough. Let’s be honest, you could write the best book ever but, unless you had money to throw at book promotion, it was obvious that your book could sink without trace.
Set the foundations of book promotion
When you start contemplating your book, this is the time to consider book promotion. Forge the foundations of it. By doing so, you create the mindset needed for success. You create the right approach considering where you could promote your book and what the marketing angle might be. You consider whether to have press releases or, to hire a company who specializes in book promotion. Or, you could look for free sites that may publish details of your book so to get the message out there. Each book may require a different approach, but you must formulate a plan otherwise, your wonderful book will just not be seen. That’s the harsh reality.
The mistake I made with my first book was not investing enough time in the marketing process. Sadly, I rushed it and paid the price. This is a classic new author mistake. If you are reading this and nodding profusely, then, you’ll know the importance of a little strategic planning next time. At the time, self-publishing was all-new and success, not guaranteed. Marketing options were a little hit and miss but, opportunities for success were available.
Nowadays, you have to be ultra-smart. You may wish to utilize press releases for media attention. Or, you can submit your book to free marketing sites in the hopes they may promote. Equally, use paid-for advertising to get the word out there. But, don’t make the mistake in randomly selecting advertising methods. Think it through. It’s easy to spend a fortune and achieve absolutely nothing.