Self Publishing – The Power of the Blurb

If you are venturing into the myriad of twists and turns that is the self publishing route, never underestimate the power of the blurb. I have seen many beautifully presented books with dazzling covers and great titles appear to run out of steam when it comes to the all-important blurb.

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How to be successful

To be successful in self-publishing, you need to consider all angles – so, you are a writer, an author, a publisher and marketer too. It is difficult wearing all those hats and it is understandable to feel overwhelmed by it all, but, write down the tasks and work on them one at a time.  But, do think about each step carefully. The success of your book depends on it.

In addition, your book blurb has to be incredibly tightly written. Plus, it has to engage the potential reader right from the start. So, depending on the type of book you are planning to publish, you may need to write from the heart. Dig deep within your soul and think about what might resonate with you. This at least gives you a starting point.

Wear your self publishing hat

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With self publishing, you have to think about every aspect of promotion. It can be as simple as adding a few opening lines to the top of your blurb. Just ensure these incite interest. If they don’t, then, you need to work harder on these sentences and make them evocative.

Self-publishing is not easy but it does bring great opportunities. As such, take your time, think about it and provide the best blurb possible. Aim for a powerfully written invite into the book that you are passionate about. It could make the difference between lots of sales or no sales at all. Self publishing is a wonderful venture into the unknown. The way forward is not always apparent but, it’s a fabulous chance to get your work out there into the public sphere and to make a name for yourself.

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