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Writing Books – For The Love of It

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With many authors getting paid less and less for their hard work, it does make you wonder why authors still dedicate so much time to their pursuit of the written word. For me, the answer is simple. It’s as much about the creative process as it is for the money.  We don’t just want to write, we have to. There’s a creative flame inside and once it ignites, it’s hard to stop. Having said that, every author, certainly those who have written a good book deserve to be paid decently for their hard work.

The publishing industry is constantly evolving.  When I first began to get my work published, it was prior to Amazon’s role in the industry and at the time, opportunities for publication were hard to gain.  Once Amazon entered the marketplace, so many changes occurred and they created huge opportunities for writers. It also shook up the whole industry dramatically and created millionaires out of little known writers.

Gradually, this settled into a reasonable income for authors and then the slide began where authors had to constantly market themselves to fight for their place in such an over-populated marketplace.  Traditional publishing methods were under fire and big advances, marketing investments and royalties were all under threat. Many authors jumped on the Amazon band wagon as did those large publishers as a way to promote their authors.

But now that the industry has settled once more, it seems that publishers are doing quite well but, authors are not.

An article in the Guardian earlier this year stated that a full-time writer only earns about £5.73 an hour.  I suspect many earn less than this. Median earnings have plummeted by a whopping 42% making an annual income of less than £10,000. You can read more about that here.

So, for those who signed up with Amazon and with royalties up to 70% per book sale, why are authors still struggling? The problem appears to be a lack of visibility.  Unless you have stumbled upon or, hopefully, researched a small niche area for yourself, you are likely to be fighting against mainstream and well-known authors or, fighting against those who have the money and the time in which to run marketing campaigns.  Competitiveness is expected but, it does reduce the potential to make the same monthly revenue.

At the time of writing this, I believe there is money to be made when writing books but you have to be extremely savvy if you want to carve out your own niche and to earn rewards for your creative endeavours.  Write smart, plan ahead, work out a marketing action plan, without it, you may find that your book sinks without trace and this does not reflect on the quality of your work.


(c) Can Stock Photo / adam121

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Authors – Do Your Sales Strategies Shine?

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Authors are known to be indulgent about the creative process, after all, that’s why they love the written word and, it’s easy to become totally immersed within the writing process. If you haven’t given much thought as to sales strategies, you may want to add that to your to-do list. These days you have to juggle all aspects of writing and publishing and this includes promoting yourself. Of course, when you first start the creative process and have literally just typed the words…Chapter One…you don’t really care much about all the tedious stuff to come. It’s exciting and you just want to watch those characters develop. However, it’s a good idea to have this in mind before you even start tapping away at the keyboard.

Consider sales strategies that work.

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Authors the world over make simple mistakes, they don’t formulate plans of action. Who wants to buy your book and why? What age range are you writing for? Have you checked if this book has a specific niche and if you are considering self-publishing, then, consider relevant keywords for marketing and, for use on self-publishing sites such as Amazon.

You should also:

  • Consider local radio
  • Build up a social media following
  • Take up any guest speaking opportunities
  • Guest blog
  • Write articles that promote you as an expert
  • Radio- become a guest on your local radio station

Sometimes, you have to think outside of the box and what sales strategies might work for you? This is likely to depend upon the nature of the book. What can you do to get your name known – in the right ways of course? Ultimately, writing a book will naturally lead to a desire for book sales and nothing is more heart-breaking than sweating tears over the keyboard only to find no-one is interested. Start early. In fact, start now.

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Author Platform – How Visible Is Yours?

Publishingby Annette Young

There’s so much advice available in the book publishing world and it is often overwhelming for anyone new to the realms of publishing. But, one thing you may have heard of is that of the author platform. Make no mistake, it is an absolute necessity for any serious writer and forms a solid starting point on which to build your career. The best way of building your author platform is to have your very own website. It doesn’t need to be ultra-fancy. In fact, the best author sites are aesthetically pleasing and simplistic in terms of design. You just need to direct potential readers to your site and to intrigue them long enough that they may wish to read an excerpt of your book, or, to sign up for your mailing list so that you can tempt them at a later date.