Any author will tell you that writing a book is seriously a labour of love. It tugs at your emotions, it sends you to the…
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We’ve all been there. The writing is finished, you’ve spent a fortune on an editing service and now, you just want the book to be…
Comments closedMost authors embark upon their dreams of writing a book without giving much consideration to book promotion. After all, that comes much later, right? Wrong.…
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Ask any author who ventures into the self-publishing arena what the most difficult aspect of the publishing process was and they are likely to say…
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There’s no doubt that blogging is huge and for some, it’s profitable too but, as an author, should you create your own blog? To determine…
Comments closedby Annette Young In my previous blog post, I mentioned the potential for being interviewed on local radio and I know this is something that…
1 Commentby Annette Young When it comes to book promotion, you may well be one of a large group of authors who like to bury their…
1 Commentby Annette Young No doubt about it, the book marketing process causes more grey hairs and worry lines than the whole writing process. New authors…
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by Annette Young
There’s so much advice available in the book publishing world and it is often overwhelming for anyone new to the realms of publishing. But, one thing you may have heard of is that of the author platform. Make no mistake, it is an absolute necessity for any serious writer and forms a solid starting point on which to build your career. The best way of building your author platform is to have your very own website. It doesn’t need to be ultra-fancy. In fact, the best author sites are aesthetically pleasing and simplistic in terms of design. You just need to direct potential readers to your site and to intrigue them long enough that they may wish to read an excerpt of your book, or, to sign up for your mailing list so that you can tempt them at a later date.
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by Annette Young
These days, it’s seemingly a lot easier to write and make your book accessible to the general public but that doesn’t mean it is without its pitfalls. You may have spent months or even years writing your book, so, you have to do everything that is humanly possible to put it into front of the right people. If you are seriously considering publishing a book, you need to make sure you are not making a very common mistake.
Gone are the days when an author could sit back and relax on their creative laurels, feet up and just waiting for the royalties to roll on in. Nowadays, the responsibility for marketing lies solely on your shoulders. Scary? Well, yes but, you must plan out a professional plan of action if you wish to send a media shockwave out about your book launch. Too often, writers overlook this aspect of the publishing process.
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