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Tag: book promotion

Author Platform – How Visible Is Yours?

Publishingby Annette Young

There’s so much advice available in the book publishing world and it is often overwhelming for anyone new to the realms of publishing. But, one thing you may have heard of is that of the author platform. Make no mistake, it is an absolute necessity for any serious writer and forms a solid starting point on which to build your career. The best way of building your author platform is to have your very own website. It doesn’t need to be ultra-fancy. In fact, the best author sites are aesthetically pleasing and simplistic in terms of design. You just need to direct potential readers to your site and to intrigue them long enough that they may wish to read an excerpt of your book, or, to sign up for your mailing list so that you can tempt them at a later date.

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Why Book Sales May Fizzle Out

Your Book Sales

It’s an author’s worst nightmare. You’ve spent much time and energy writing your book and now that it is published, you’ve noticed a gradual slump in book sales. Why? There are several possible reasons but one may be that your book is in a niche that is too small. People often think if they aim for a very small and highly targeted niche, this will work in their favour but, if you only have several thousand potential readers, then at some point, your book sales are naturally going to fizzle out. This is not uncommon in self-publishing and with new authors’, after all, why would those new to publishing understand all the rules? It’s impossible, but, market size is an important consideration.

By comparison, you may have published a book in a niche which is expansive and the crux of the matter is that your book just hasn’t been seen. Let’s be realistic, if your book is not visible on the first few search pages of Amazon, you are unlikely to sell many copies. So, market saturation is the problem. It is possible to make some changes which could improve your ranking but, there may well be other considerations too. The title may not grab attention or you just haven’t cracked the essentials of marketing yet.

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