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Self-Promotion Vs. Self-Procrastination – Do it the Right Way

Self-promotion

by Annette Young

When it comes to book promotion, you may well be one of a large group of authors who like to bury their heads in the sand but, newsflash, procrastinating, hiding or refusing to join the self-promotion bandwagon will get you precisely nowhere.

As a publisher and author, I know how important your book is to you. You wouldn’t have written it if it didn’t mean something. But, your book is just one among masses, not just competing for physical book space but, for digital space too. So, remember, you only have a short space of time to make an impact for your book and this should start long before the publishing date. You can pay for publicity, have someone set up ads for you, create flyers, etc. But, there are things you can do for FREE and it makes sense to make the most of any publicity available. But, you had best get your timing right.

I am a firm believer in the power of the press release. Even if you don’t use one of the professional distributors, you can still write a press release and distribute it to your local newspapers. Make it concise and play the local angle. Start promoting your book approximately two months in advance. So, send announcements to your local radio and TV stations, newspapers, book distributors and so on.

When your book is published i.e. you have a physical copy in your hands, send an updated press release along with a copy of your book to some or all of those you had contacted previously. You may not hear anything or, you may find yourself contacted for interviews or even book signings. Don’t faint at the thought. Try to enjoy your moment in the spotlight. You can also have fliers made of the book jacket and ask local bookshops if they will display it near the till point.  But don’t just leave it there, give them some copies of the book too – try the Sale or Return angle. If they decline, give them a copy and ask them to read it and encourage their friends to buy it.

Are your friends avid readers? Ask them to talk about your book (be fair, only when they have read it and liked it) word of mouth is a really powerful way to promote and if they talk about it enough, others are likely to buy a copy. Ask your local library or doctors or dentists if they will stock your promotional fliers. When people are bored, nervous or sick, they will want to distract themselves and your colourful looking promotional literature may incite interest.

Is your book about a subject that local people will really want to see? Is your book about something that local groups will be interested in? If you have written a book on Yorkshire Terriers and there happens to be a specific group of dedicated enthusiasts regarding this breed of dog, well, drop them a line. You must always look for the angle.

Local interest is a great way to promote for free but you must be prepared to put yourself out there and promote with enthusiasm. Don’t be shy. Self-promotion is essential these days. If you want to be an author, you must also be a marketer. Accept it, relish it and now promote like crazy.

 

 

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Author Platform – How Visible Is Yours?

Publishingby Annette Young

There’s so much advice available in the book publishing world and it is often overwhelming for anyone new to the realms of publishing. But, one thing you may have heard of is that of the author platform. Make no mistake, it is an absolute necessity for any serious writer and forms a solid starting point on which to build your career. The best way of building your author platform is to have your very own website. It doesn’t need to be ultra-fancy. In fact, the best author sites are aesthetically pleasing and simplistic in terms of design. You just need to direct potential readers to your site and to intrigue them long enough that they may wish to read an excerpt of your book, or, to sign up for your mailing list so that you can tempt them at a later date.

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Publishing A Book? You Might Be Making A Big Mistake

Publishing Help

by Annette Young

These days, it’s seemingly a lot easier to write and make your book accessible to the general public but that doesn’t mean it is without its pitfalls. You may have spent months or even years writing your book, so, you have to do everything that is humanly possible to put it into front of the right people. If you are seriously considering publishing a book, you need to make sure you are not making a very common mistake.

Gone are the days when an author could sit back and relax on their creative laurels, feet up and just waiting for the royalties to roll on in. Nowadays, the responsibility for marketing lies solely on your shoulders. Scary? Well, yes but, you must plan out a professional plan of action if you wish to send a media shockwave out about your book launch. Too often, writers overlook this aspect of the publishing process.

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Why Your Book May Be Rejected

Publishing Help

If you are after a traditional publishing deal, there are many reasons as to why your book might get rejected and it may have nothing to do with the quality of your words.  While it is important to make sure each word has been highly polished, your storyline or topic could be the reason as to your rejection. If the theme is all-too-familiar to the agent or publisher, there may be too many books all vying for publication. Following the Harry Potter book success, publishers were inundated with variations of this theme.

Writing a book is hard work and this doesn’t stop when the last word is committed to paper.  It’s important to research for the best agent or publisher to approach. Not all representatives in the publishing industry are equal. They must be familiar with the topic or the genre before considering representing you. Place a manuscript in the wrong hands, and a rejection slip is likely.