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Tag: press releases

Publishing A Book? You Might Be Making A Big Mistake

Publishing Help

by Annette Young

These days, it’s seemingly a lot easier to write and make your book accessible to the general public but that doesn’t mean it is without its pitfalls. You may have spent months or even years writing your book, so, you have to do everything that is humanly possible to put it into front of the right people. If you are seriously considering publishing a book, you need to make sure you are not making a very common mistake.

Gone are the days when an author could sit back and relax on their creative laurels, feet up and just waiting for the royalties to roll on in. Nowadays, the responsibility for marketing lies solely on your shoulders. Scary? Well, yes but, you must plan out a professional plan of action if you wish to send a media shockwave out about your book launch. Too often, writers overlook this aspect of the publishing process.

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Book Marketing and the Power of the Press Release

Book marketing

So you are in the process of publishing a book and now, you have suddenly realised that you need to start marketing it. But how? There are so many options available to authors these days but the cost of publishing a book and making it visible to potential buyers can be quite high if you rush into the process without having a plan.

Writing, publishing and marketing generally can seem a little overwhelming if you are fairly new to the industry but don’t worry, instead of trying to do a little of everything, choose two or three book marketing plans and build your strategy around them.

Press releases can be surprisingly useful when it comes to book marketingĀ but often, new authors fail to useĀ a press release because they do not consider it suitable for the average person. Press releases may appear synonymous with celebrities or for large corporate companies but the average person, yes, the humble author can make use of them too.

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