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Authors – Do Your Sales Strategies Shine?

authors

Authors are known to be indulgent about the creative process, after all, that’s why they love the written word and, it’s easy to become totally immersed within the writing process. If you haven’t given much thought as to sales strategies, you may want to add that to your to-do list. These days you have to juggle all aspects of writing and publishing and this includes promoting yourself. Of course, when you first start the creative process and have literally just typed the words…Chapter One…you don’t really care much about all the tedious stuff to come. It’s exciting and you just want to watch those characters develop. However, it’s a good idea to have this in mind before you even start tapping away at the keyboard.

Consider sales strategies that work.

authors

Authors the world over make simple mistakes, they don’t formulate plans of action. Who wants to buy your book and why? What age range are you writing for? Have you checked if this book has a specific niche and if you are considering self-publishing, then, consider relevant keywords for marketing and, for use on self-publishing sites such as Amazon.

You should also:

  • Consider local radio
  • Build up a social media following
  • Take up any guest speaking opportunities
  • Guest blog
  • Write articles that promote you as an expert
  • Radio- become a guest on your local radio station

Sometimes, you have to think outside of the box and what sales strategies might work for you? This is likely to depend upon the nature of the book. What can you do to get your name known – in the right ways of course? Ultimately, writing a book will naturally lead to a desire for book sales and nothing is more heart-breaking than sweating tears over the keyboard only to find no-one is interested. Start early. In fact, start now.

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Why You Need Publicity For Your Book

We’ve all been there. The writing is finished, you’ve spent a fortune on an editing service and now, you just want the book to be published. Sound familiar? But, it’s vital that you don’t rush the publicity process because your book needs it. As an author, there is much you can do to promote your own book and to start gaining interest from potential readers but, to do it properly, you will need a professional book publicity service.

publicity

Why have a professional book publicity campaign?

A professional publicist or company who specialises in this service will help the whole world to know about your book. A professional will look at it differently than you will, after all, it’s your baby and you have sweated blood and tears over it. But, from a professional viewpoint, your book will have unique aspects that you may not have even considered. A good publicist will be able to detect this and discuss its potential with you in media terms.

Successful books

Most of the books that you see listed as best-sellers would have a publicity campaign. Yes, there are always exceptions to the rule but, if you want your book to have a fighting chance in a highly-competitive marketplace, it makes sense to do so.

Publishing – as a business

It’s perhaps a sad truth that publishing is all about the business aspect of selling books. It’s not about a book that deserves to be published anymore. So, as an author and no doubt, creative being, you must adopt a business approach too. This can be hard for many to do. Most authors live and breathe the creative process and balk at the marketing processes that must follow however, if you want a successful book, you’ll do what is necessary.

Publicity and peace of mind

publicity

Hire a good book publicist and you’ll have peace of mind that your book is in good hands. Any publicist is going to tell you that it’s not just about the sales. It’s about you as a brand and it’s about, inciting continued interest in books you write thereafter. Ideally, you should approach a publicist prior to the book being . However, it is true that there are tricks of the trade that can spotlight a book with flagging sales.

If you are in the middle of writing a book now, and still have some months before the book is even ready, this is the ultimate time to speak to a publicist. They will guide you through the process. The costs vary and so, it’s customary to send a quick email to explain what your book is about and when it is likely to be finished and they will clarify what they can do.  It’s certainly worth opening up the lines of communication if you wish to accelerate the sales on your book. Want more information? Email: contact@creative1publishing.com please mark the subject line with book publicity

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Why Book Sales May Fizzle Out

Your Book Sales

It’s an author’s worst nightmare. You’ve spent much time and energy writing your book and now that it is published, you’ve noticed a gradual slump in book sales. Why? There are several possible reasons but one may be that your book is in a niche that is too small. People often think if they aim for a very small and highly targeted niche, this will work in their favour but, if you only have several thousand potential readers, then at some point, your book sales are naturally going to fizzle out. This is not uncommon in self-publishing and with new authors’, after all, why would those new to publishing understand all the rules? It’s impossible, but, market size is an important consideration.

By comparison, you may have published a book in a niche which is expansive and the crux of the matter is that your book just hasn’t been seen. Let’s be realistic, if your book is not visible on the first few search pages of Amazon, you are unlikely to sell many copies. So, market saturation is the problem. It is possible to make some changes which could improve your ranking but, there may well be other considerations too. The title may not grab attention or you just haven’t cracked the essentials of marketing yet.

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Book Marketing and the Power of the Press Release

Book marketing

So you are in the process of publishing a book and now, you have suddenly realised that you need to start marketing it. But how? There are so many options available to authors these days but the cost of publishing a book and making it visible to potential buyers can be quite high if you rush into the process without having a plan.

Writing, publishing and marketing generally can seem a little overwhelming if you are fairly new to the industry but don’t worry, instead of trying to do a little of everything, choose two or three book marketing plans and build your strategy around them.

Press releases can be surprisingly useful when it comes to book marketing but often, new authors fail to use a press release because they do not consider it suitable for the average person. Press releases may appear synonymous with celebrities or for large corporate companies but the average person, yes, the humble author can make use of them too.

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Why Your Book May Be Rejected

Publishing Help

If you are after a traditional publishing deal, there are many reasons as to why your book might get rejected and it may have nothing to do with the quality of your words.  While it is important to make sure each word has been highly polished, your storyline or topic could be the reason as to your rejection. If the theme is all-too-familiar to the agent or publisher, there may be too many books all vying for publication. Following the Harry Potter book success, publishers were inundated with variations of this theme.

Writing a book is hard work and this doesn’t stop when the last word is committed to paper.  It’s important to research for the best agent or publisher to approach. Not all representatives in the publishing industry are equal. They must be familiar with the topic or the genre before considering representing you. Place a manuscript in the wrong hands, and a rejection slip is likely.

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Good Publicity

Book Publicity

So, you’ve written a book and are now in the exciting stages of publishing it.  But then what happens? It’s often a misconception that new books will fly off Amazon’s (or other) proverbial shelves and the author is sent, hurtling towards millionaire status. Sadly, it’s highly unlikely, even if your book is beautifully written and word perfect, unless you are a well-known name and, even then, the odds are stacked against that type of success.

So what can you do to make your book perform well? The answer is simple.  Get some good publicity going. Tell the world about it before you even publish it… if you can. Don’t worry, if you’ve already pressed that button, it’s never too late to start promoting but you do need to throw yourself whole-heartedly into the process.

Create a plan.

Sounds easy doesn’t it? But stay on track. You must always remain focussed on all that you are trying to achieve. There are so many options available to you but you need to consider what will work best for your book? How much time can you dedicate to book promotion? Would you prefer to hand over the marketing aspects to someone else?

Write down all options and then consider in full:

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Self-Publishing and Why You Should Do It

Self-publishing

If you have been a writer for a long time, you’ll know the frustration of trying to get published in the days prior to self-publishing and Amazon. It was extremely difficult to incite the attention of an agent or publisher and when the rejection slips inevitably wound their way back, they often didn’t hint as to the reason why.

Now, self-publishing has become the norm. It opens up so many opportunities these days.  It gives unique access to the dream that was typically forbidden to many – yes, even potentially great writers. Rejections were so commonplace that it took something more than a little special to earn an official ‘published’ status. So while self-publishing has made tremendous progress, there are still many people who feel unsure about the ethics of doing so.

If you push that thought aside, instead, consider what self-publishing could mean for you personally. It gives you the chance to earn some extra money from your creative endeavours. It gives you the status of published author. It also means that you can build a dedicated readership and, still gain traditional publishing success if you so choose.