Authors are known to be indulgent about the creative process, after all, that’s why they love the written word and, it’s easy to become totally…
We’ve all been there. The writing is finished, you’ve spent a fortune on an editing service and now, you just want the book to be…
It’s an author’s worst nightmare. You’ve spent much time and energy writing your book and now that it is published, you’ve noticed a gradual slump in book sales. Why? There are several possible reasons but one may be that your book is in a niche that is too small. People often think if they aim for a very small and highly targeted niche, this will work in their favour but, if you only have several thousand potential readers, then at some point, your book sales are naturally going to fizzle out. This is not uncommon in self-publishing and with new authors’, after all, why would those new to publishing understand all the rules? It’s impossible, but, market size is an important consideration.
By comparison, you may have published a book in a niche which is expansive and the crux of the matter is that your book just hasn’t been seen. Let’s be realistic, if your book is not visible on the first few search pages of Amazon, you are unlikely to sell many copies. So, market saturation is the problem. It is possible to make some changes which could improve your ranking but, there may well be other considerations too. The title may not grab attention or you just haven’t cracked the essentials of marketing yet.
So you are in the process of publishing a book and now, you have suddenly realised that you need to start marketing it. But how? There are so many options available to authors these days but the cost of publishing a book and making it visible to potential buyers can be quite high if you rush into the process without having a plan.
Writing, publishing and marketing generally can seem a little overwhelming if you are fairly new to the industry but don’t worry, instead of trying to do a little of everything, choose two or three book marketing plans and build your strategy around them.
Press releases can be surprisingly useful when it comes to book marketing but often, new authors fail to use a press release because they do not consider it suitable for the average person. Press releases may appear synonymous with celebrities or for large corporate companies but the average person, yes, the humble author can make use of them too.
If you are after a traditional publishing deal, there are many reasons as to why your book might get rejected and it may have nothing to do with the quality of your words. While it is important to make sure each word has been highly polished, your storyline or topic could be the reason as to your rejection. If the theme is all-too-familiar to the agent or publisher, there may be too many books all vying for publication. Following the Harry Potter book success, publishers were inundated with variations of this theme.
Writing a book is hard work and this doesn’t stop when the last word is committed to paper. It’s important to research for the best agent or publisher to approach. Not all representatives in the publishing industry are equal. They must be familiar with the topic or the genre before considering representing you. Place a manuscript in the wrong hands, and a rejection slip is likely.
So, you’ve written a book and are now in the exciting stages of publishing it. But then what happens? It’s often a misconception that new books will fly off Amazon’s (or other) proverbial shelves and the author is sent, hurtling towards millionaire status. Sadly, it’s highly unlikely, even if your book is beautifully written and word perfect, unless you are a well-known name and, even then, the odds are stacked against that type of success.
So what can you do to make your book perform well? The answer is simple. Get some good publicity going. Tell the world about it before you even publish it… if you can. Don’t worry, if you’ve already pressed that button, it’s never too late to start promoting but you do need to throw yourself whole-heartedly into the process.
Create a plan.
Sounds easy doesn’t it? But stay on track. You must always remain focussed on all that you are trying to achieve. There are so many options available to you but you need to consider what will work best for your book? How much time can you dedicate to book promotion? Would you prefer to hand over the marketing aspects to someone else?
Write down all options and then consider in full:
If you have been a writer for a long time, you’ll know the frustration of trying to get published in the days prior to self-publishing and Amazon. It was extremely difficult to incite the attention of an agent or publisher and when the rejection slips inevitably wound their way back, they often didn’t hint as to the reason why.
Now, self-publishing has become the norm. It opens up so many opportunities these days. It gives unique access to the dream that was typically forbidden to many – yes, even potentially great writers. Rejections were so commonplace that it took something more than a little special to earn an official ‘published’ status. So while self-publishing has made tremendous progress, there are still many people who feel unsure about the ethics of doing so.
If you push that thought aside, instead, consider what self-publishing could mean for you personally. It gives you the chance to earn some extra money from your creative endeavours. It gives you the status of published author. It also means that you can build a dedicated readership and, still gain traditional publishing success if you so choose.