Categories
Blog

Book Promotion – One Whoppingly Vital Element for Publishing Success

Most authors embark upon their dreams of writing a book without giving much consideration to book promotion. After all, that comes much later, right? Wrong. The best starting point for promoting your book is before you’ve even started writing it and of course, during the planning stage. It may sound as if you are in it for the long haul when it comes to book promotion but, without a doubt, the success of your book depends upon it. In the early stages, it’s all about the planning and if you can think like a marketing pro, your book sales will reward you.

book promotion

Book promotion and the creative process

I have worked in the publishing industry for a great many years – yes, even before digital books exploded onto the scene, and a great many authors were waiting for this with baited-breath. Through my own mistakes, and, through studying and researching the publishing industry, one very important thing became apparent. The emphasis had to be on the author taking responsibility for book promotion. Why? Because the industry was changing rapidly and as a result, even traditional publishing had its wings clipped when it came to promotional funds.

Publishers stopped investing in unknown writers but promoted those who had already made it, after all, they were a safe bet in an industry that literally was evolving as everyone watched. As a result, many new authors or, those who were considered a risk, suddenly had to find their own way to make their books known and, suddenly, the creative process was not enough. Let’s be honest, you could write the best book ever but, unless you had money to throw at book promotion, it was obvious that your book could sink without trace.

Set the foundations of book promotion

book promotion

When you start contemplating your book, this is the time to consider book promotion. Forge the foundations of it. By doing so, you create the mindset needed for success. You create the right approach considering where you could promote your book and what the marketing angle might be. You consider whether to have press releases or, to hire a company who specializes in book promotion. Or, you could look for free sites that may publish details of your book so to get the message out there. Each book may require a different approach, but you must formulate a plan otherwise, your wonderful book will just not be seen. That’s the harsh reality.

Don’t wait

 

The mistake I made with my first book was not investing enough time in the marketing process. Sadly, I rushed it and paid the price. This is a classic new author mistake. If you are reading this and nodding profusely, then, you’ll know the importance of a little strategic planning next time. At the time, self-publishing was all-new and success, not guaranteed. Marketing options were a little hit and miss but, opportunities for success were available.

Nowadays, you have to be ultra-smart. You may wish to utilize press releases for media attention. Or, you can submit your book to free marketing sites in the hopes they may promote. Equally, use paid-for advertising to get the word out there. But, don’t make the mistake in randomly selecting advertising methods. Think it through. It’s easy to spend a fortune and achieve absolutely nothing.

 

 

 

Categories
Blog

The Personal Touch – Book Promotion Made Easy

Book Marketingby Annette Young

In my previous blog post, I mentioned the potential for being interviewed on local radio and I know this is something that many authors dread, that of self-promotion and having to embrace their time in the spotlight. But, the publishing industry has moved on so much in the last ten years and it’s a whole new beast to deal with if you wish to become a success, so book marketing these days is an essential component of getting the word out there.

I often have writers say to me that the words within their book speaks for them. Well, great, but, it’s worth noting that even if your book is the most amazing collection of words ever, the story is strong, the characters compelling, if no one knows of its existence, then, it will remain on the shelf and just grow dusty.

By actively seeking out and being prepared for an interview through radio or TV, this can really escalate your book sales and you will come across well. But, remember, your book alone will not get you the promotion you need to sell numerous copies. You are the one that people will want to talk to, they will want to understand who you are, your background, what made you write this book. They want to know about you and you need to engage with your potential readers and share a little of yourself. Make sure you know your stuff, be engaging, articulate and definitely entertaining.

Prepare a list of potential questions so you don’t feel under pressure or unprepared and do your best to enjoy it.

If you feel uncomfortable being in the spotlight, then, get friends and family to interview you so you feel more comfortable being asked questions and with the attention fully on you. Have them video you so you are used to cameras. This will help you to feel more natural on screen or, even prepare you if you are participating in a radio interview. Ultimately, it’s about making these opportunities work for you.

 

 

Image courtesy of [Stuart Miles] at FreeDigitalPhotos.net

Categories
Blog

Self-Promotion Vs. Self-Procrastination – Do it the Right Way

Self-promotion

by Annette Young

When it comes to book promotion, you may well be one of a large group of authors who like to bury their heads in the sand but, newsflash, procrastinating, hiding or refusing to join the self-promotion bandwagon will get you precisely nowhere.

As a publisher and author, I know how important your book is to you. You wouldn’t have written it if it didn’t mean something. But, your book is just one among masses, not just competing for physical book space but, for digital space too. So, remember, you only have a short space of time to make an impact for your book and this should start long before the publishing date. You can pay for publicity, have someone set up ads for you, create flyers, etc. But, there are things you can do for FREE and it makes sense to make the most of any publicity available. But, you had best get your timing right.

I am a firm believer in the power of the press release. Even if you don’t use one of the professional distributors, you can still write a press release and distribute it to your local newspapers. Make it concise and play the local angle. Start promoting your book approximately two months in advance. So, send announcements to your local radio and TV stations, newspapers, book distributors and so on.

When your book is published i.e. you have a physical copy in your hands, send an updated press release along with a copy of your book to some or all of those you had contacted previously. You may not hear anything or, you may find yourself contacted for interviews or even book signings. Don’t faint at the thought. Try to enjoy your moment in the spotlight. You can also have fliers made of the book jacket and ask local bookshops if they will display it near the till point.  But don’t just leave it there, give them some copies of the book too – try the Sale or Return angle. If they decline, give them a copy and ask them to read it and encourage their friends to buy it.

Are your friends avid readers? Ask them to talk about your book (be fair, only when they have read it and liked it) word of mouth is a really powerful way to promote and if they talk about it enough, others are likely to buy a copy. Ask your local library or doctors or dentists if they will stock your promotional fliers. When people are bored, nervous or sick, they will want to distract themselves and your colourful looking promotional literature may incite interest.

Is your book about a subject that local people will really want to see? Is your book about something that local groups will be interested in? If you have written a book on Yorkshire Terriers and there happens to be a specific group of dedicated enthusiasts regarding this breed of dog, well, drop them a line. You must always look for the angle.

Local interest is a great way to promote for free but you must be prepared to put yourself out there and promote with enthusiasm. Don’t be shy. Self-promotion is essential these days. If you want to be an author, you must also be a marketer. Accept it, relish it and now promote like crazy.