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Tag: self-publishing

Why Book Sales May Fizzle Out

Your Book Sales

It’s an author’s worst nightmare. You’ve spent much time and energy writing your book and now that it is published, you’ve noticed a gradual slump in book sales. Why? There are several possible reasons but one may be that your book is in a niche that is too small. People often think if they aim for a very small and highly targeted niche, this will work in their favour but, if you only have several thousand potential readers, then at some point, your book sales are naturally going to fizzle out. This is not uncommon in self-publishing and with new authors’, after all, why would those new to publishing understand all the rules? It’s impossible, but, market size is an important consideration.

By comparison, you may have published a book in a niche which is expansive and the crux of the matter is that your book just hasn’t been seen. Let’s be realistic, if your book is not visible on the first few search pages of Amazon, you are unlikely to sell many copies. So, market saturation is the problem. It is possible to make some changes which could improve your ranking but, there may well be other considerations too. The title may not grab attention or you just haven’t cracked the essentials of marketing yet.

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Book Marketing and the Power of the Press Release

Book marketing

So you are in the process of publishing a book and now, you have suddenly realised that you need to start marketing it. But how? There are so many options available to authors these days but the cost of publishing a book and making it visible to potential buyers can be quite high if you rush into the process without having a plan.

Writing, publishing and marketing generally can seem a little overwhelming if you are fairly new to the industry but don’t worry, instead of trying to do a little of everything, choose two or three book marketing plans and build your strategy around them.

Press releases can be surprisingly useful when it comes to book marketing but often, new authors fail to use a press release because they do not consider it suitable for the average person. Press releases may appear synonymous with celebrities or for large corporate companies but the average person, yes, the humble author can make use of them too.

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Self-Publishing and Why You Should Do It

Self-publishing

If you have been a writer for a long time, you’ll know the frustration of trying to get published in the days prior to self-publishing and Amazon. It was extremely difficult to incite the attention of an agent or publisher and when the rejection slips inevitably wound their way back, they often didn’t hint as to the reason why.

Now, self-publishing has become the norm. It opens up so many opportunities these days.  It gives unique access to the dream that was typically forbidden to many – yes, even potentially great writers. Rejections were so commonplace that it took something more than a little special to earn an official ‘published’ status. So while self-publishing has made tremendous progress, there are still many people who feel unsure about the ethics of doing so.

If you push that thought aside, instead, consider what self-publishing could mean for you personally. It gives you the chance to earn some extra money from your creative endeavours. It gives you the status of published author. It also means that you can build a dedicated readership and, still gain traditional publishing success if you so choose.

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