So, you’ve written a book and are now in the exciting stages of publishing it. But then what happens? It’s often a misconception that new books will fly off Amazon’s (or other) proverbial shelves and the author is sent, hurtling towards millionaire status. Sadly, it’s highly unlikely, even if your book is beautifully written and word perfect, unless you are a well-known name and, even then, the odds are stacked against that type of success.
So what can you do to make your book perform well? The answer is simple. Get some good publicity going. Tell the world about it before you even publish it… if you can. Don’t worry, if you’ve already pressed that button, it’s never too late to start promoting but you do need to throw yourself whole-heartedly into the process.
Create a plan.
Sounds easy doesn’t it? But stay on track. You must always remain focussed on all that you are trying to achieve. There are so many options available to you but you need to consider what will work best for your book? How much time can you dedicate to book promotion? Would you prefer to hand over the marketing aspects to someone else?
Write down all options and then consider in full: