The Personal Touch – Book Promotion Made Easy

Book Marketingby Annette Young

In my previous blog post, I mentioned the potential for being interviewed on local radio and I know this is something that many authors dread, that of self-promotion and having to embrace their time in the spotlight. But, the publishing industry has moved on so much in the last ten years and it’s a whole new beast to deal with if you wish to become a success, so book marketing these days is an essential component of getting the word out there.

I often have writers say to me that the words within their book speaks for them. Well, great, but, it’s worth noting that even if your book is the most amazing collection of words ever, the story is strong, the characters compelling, if no one knows of its existence, then, it will remain on the shelf and just grow dusty.

By actively seeking out and being prepared for an interview through radio or TV, this can really escalate your book sales and you will come across well. But, remember, your book alone will not get you the promotion you need to sell numerous copies. You are the one that people will want to talk to, they will want to understand who you are, your background, what made you write this book. They want to know about you and you need to engage with your potential readers and share a little of yourself. Make sure you know your stuff, be engaging, articulate and definitely entertaining.

Prepare a list of potential questions so you don’t feel under pressure or unprepared and do your best to enjoy it.

If you feel uncomfortable being in the spotlight, then, get friends and family to interview you so you feel more comfortable being asked questions and with the attention fully on you. Have them video you so you are used to cameras. This will help you to feel more natural on screen or, even prepare you if you are participating in a radio interview. Ultimately, it’s about making these opportunities work for you.

 

 

Image courtesy of [Stuart Miles] at FreeDigitalPhotos.net

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